If Europe’s car manufacturers are to survive, they must undergo a radical restructuring – both in mindset and in practice. Former Audi board member Peter Mertens is convinced that only those companies that embrace greater sustainability, champion greater European autonomy within the global automotive industry, and open themselves up to collaboration both within and outside the sector will be fit for the future. This requires a convergence of business, politics and science, as well as a new understanding of what a car actually is. This is made necessary simply by the new diversity of drivers: as owners, users or gamers. Start-up investor Mertens looks ahead to the car of tomorrow. His book is a passionate plea for a European evolution of mobility.
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Successful audiobooks and audio productions
Successful audiobooks
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